Resources
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Dominance Training: Fact & Fiction

I think society has forgotten that the dog used to be called: "Man's Best Friend".  The belief that all the pet dogs are out there seeking to be the Alpha in the home is simply not true and completely unfair. Dominance is not a hardwired behavior in dogs.  Some dogs may have taken that roll in some families because there was no leader in their human pack, but that is due to the inconsistencies of the human members.  For most dogs, it is stressful for them to be in the "alpha" status. They would much rather follow the rules that you provide and that you are consistent in keeping those rules.

The Use of Punishment for Behavior Modification in Animals

The myth of the 'Alpha' and the origins of the mislabeling
Dr. David L. Mech, Senior research scientist, U.S. Department of the Interior

Using ‘Dominance’ to Explain Dog Behavior is Old Hat
Journal of Veterinary Behavior: Clinical Applications and Research, May/June 2009, Pages 135-144

If You're Aggressive, Your Dog Will Be Too, Says Veterinary Study
Applied Animal Behavior Science, 2009; 117 (1-2): 47